Last edited by Moogugrel
Thursday, November 26, 2020 | History

6 edition of Geomarketing found in the catalog.

Geomarketing

GeМЃrard Cliquet

Geomarketing

methods and strategies in special martketing

by GeМЃrard Cliquet

  • 90 Want to read
  • 12 Currently reading

Published by ISTE Ltd in Newport Beach, CA .
Written in English

    Subjects:
  • Target marketing.,
  • Consumer behavior.

  • Edition Notes

    StatementGerard Cliquet.
    Classifications
    LC ClassificationsHF5415.127 .C5513 2006
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL3418913M
    ISBN 109781905209071
    LC Control Number2005035291

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Geomarketing by GeМЃrard Cliquet Download PDF EPUB FB2

GEOMARKETING. La dimensione spaziale che migliora le Vendite, il Marketing, la Strategia (Italian Edition). Gérard Cliquet is Professor of Marketing at the Institute of Business Geomarketing book (IGR-IAE) of the University of Rennes 1, France and Director of the Center for Research in Economics and /5(2).

Gérard Cliquet is Professor of Marketing at the Institute of Business Administration (IGR-IAE) of the University of Rennes 1, France and Director of the Center Geomarketing book Research in Economics and.

Geomarketing describes any form of marketing that incorporates location intelligence in order to improve the odds of a particular message reaching the right consumer at the right time. In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities.

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Summary This chapter contains sections titled: Introduction The foundations of geomarketing An application: the development of behavioral databases for a territory Conclusion ReferencesCited by: 1. Geomarketing Market is driven by key factors like utilization of area investigation and enormous information to gather exhaustive and separated data about potential markets and clients, wide /5(28).

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Gérard Cliquet is Professor of Marketing at the Institute of Business Administration (IGR-IAE) of the University of Rennes 1, France and Director of the Center for Research in Economics and. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured. El geomarketing y los 'SIG'.- El geomarketing sin 'SIG'.- Localización de establecimientos comerciales con el apoyo de un 'SIG'.- Geolocalización y las nuevas tecnologías.- Otros usos del geomarketing.

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